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August 2004

Leadership Magic:
An Interview with Pat Williams



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Pat Williams is the senior executive vice president of Orlando Magic/RDV Sports, the National Basketball Association (NBA) franchise in Orlando, Florida. Before assuming the reigns of the Orlando Magic, Williams was the general manager of the Philadelphia 76ers for 12 years, including the 1983 season when they were NBA champs. Prior to that, he was general manager for the Atlanta Hawks and Chicago Bulls. Williams is also one of the nation's premier motivational speakers. Williams has also authored a number of motivational books offering inspiration and wit. Leader Links editor Michael Duduit recently visited with Williams to discuss the influence of his Christian faith on his work as a leader of one of the nation's best known sports organizations.

Leader Links: Are there some unique leadership challenges that you've faced working in the field of professional athletics that may be different than those faced by in some other fields?

Williams: Oh, I don't think they're any different. Whether you're leading a business group or a church or a sports team I think the principles are all the same. Certainly in sports it may be more visible, more monitored day by day — certainly in the media every day. But I think the principles of leadership are the same regardless of what field you are leading in.

Leader Links: Tell me a little bit about how your own Christian faith impacts your role and your relationships as a leader within the Magic organization.

Williams: I think my Christian faith goes with me wherever I go. Hopefully it permeates every decision that I make. It affects every relationship that I have. It permeates my thought process. I don't think its something you compartmentalize; I think its something you live out. I think it affects your world view and obviously that then affects the way you lead people. It's a 24/7 issue. I don't think you can leave your faith at home three days a week and say I'm going to lead a different way today than I am yesterday.

Basically what we're doing as Christian leaders is trying to lead the Jesus way. I wrote a book two years ago called The Paradox of Power in which I talked about Jesus' leadership model and how we can try and emulate all of that in everything we're doing as leaders.

Leader Links: I know that you're a participant in the Lead Like Jesus events that are being done in various cities. (visit www.LeadLikeJesus.com for more information.) What are some of the leadership insights you have gained out of your own Christian walk?

Williams: I think the most important thing is that you've got to have a real heart for people. Leadership would be pretty easy if it wasn't for people. And to be a truly effective Christian leader you've got to have a heart for people, you've got to care for them. You've got to have empathy for people. You've got to have an interest in other people, a curiosity about other people.

I see that on a regular basis here with the owner of our team, Rich DeVos, a strong Christian businessman that co-founded the Amway organization. Rich's Christian faith permeates everything that he does. So I have a wonderful role model on a daily basis in the life of Rich DeVos, a godly man who does not apologize for his faith and it radiates through everything that he does as a leader. That's a pretty good role model to have.

Leader Links: Given that the owner of your organization is a committed Christian, are there some things that your organization perhaps does differently than other organizations in the NBA?

Williams: Oh, I think so. It ultimately comes down to winning games and selling tickets. That's why we all exist. But as a result of the DeVos' ownership there's an intense caring for the community, there's a desire to treat the employees, to treat the athletes, treat the fan base in a kind way, a loving way in a very rough, tough, mercurial business. I think it proves that you can carry out Christian values and leadership principles no matter what field you're leading in. In other words, it works.

Leader Links: Your employees are in a unique position in that they're part of a very selective. Obviously only a handful of people in the country qualify to play at the NBA level. They're well paid. Are there some things that you have to do differently in terms of leading those kinds of employees?

Williams: I don't think so. They're still human beings. Granted they have a lot of zero's on the end of their paychecks but they still need direction, they need encouragement, they need to be pushed at times, they need to be patted on the back at times. Their emotions as human beings are no different than any other people. Sometimes we have a tendency to tiptoe around them a little too much, which I think is always a mistake. They need to be dealt with forthrightly and directly and we need to be very clear on what's expected of them as employees of the team. I think that's what I've learned.

If you treat them too tenderly or in different ways, that's where you going to end up in trouble. They all have to be treated the same, hard as that is, because if you start showing favor to certain people on a team that can be very disruptive.

Leader Links: As players become aware of your Christian faith and that of the Magic's owner, how do they respond?

Williams: I think they appreciate it very much when they see management who care for them and go out of their way to encourage them or speak a kind word to them in time of trouble, or when there is anxiety to be there to offer counsel if necessary. I think that makes a difference. I would say how could you be cynical about that?

It doesn't mean you have to preach every day and wave a Bible under their nose every day but you lead as a Christian in the way you treat people and the way you handle yourself, deal with tough situations, and conduct yourself when the pressure is on. I think that's really when your faith as a leader comes out.

Leader Links: You're widely known as a very gifted motivational speaker. I'm curious what you would see as the relationship between leadership and motivation.

Williams: Lee Iacocca said leadership is nothing more than motivating people. That's his definition of leadership. I think inspiration and motivation go together and as leaders we have to be doing both. Inspiration I think is more of an inside job — something that you are trying to create within people that wells up inside of them. Motivation may be more external where you're trying to set up goals or strategies to get people to achieve more. But in both areas it a big part of leadership and it requires a very careful study of people. None of us are inspired or motivated the same way. And the successful leaders really study their people carefully and know what it is that inspires them and knows what it takes to motivate them.

Leader Links: One of the programs that you present is on the "Seven Keys to Leadership in the 21st Century." What do you think are the most important keys to being an effective leader today?

Williams: It starts with vision — the vision thing. Leadership is all about the future and the vision — a leader with a vision is looking down the road trying to see the future before it gets here. And the second thing is communicating the vision. It doesn't do much good to have a vision if you can't communicate it. The third is people skills and we've been talking about that. Four is character. Character counts in leadership, which includes honestly, integrity, responsibility, humility, influence, the number of the character traits that fall in there.

Five is competence. Successful leaders are good at what they do. They are constantly learning. They're working to improve as leaders. They take the talents they have but never stop developing them. Number six is boldness. Leadership is about making decisions — you've got to make bold decisions. Then number seven is a servant's heart. To be a seven-point leader you must have a servant's heart. Understand that you're not there to dominate, brow-beat, and crush people but really to serve them.

Leader Links: If you had to pick out any one of those to encourage Christian leaders to focusing on, which one stands out?

Williams: I think obviously it's the seventh one. I think that a lot of leaders have the first six but tend to overlook or neglect the seventh. Leadership is about others — not you. And what can you do to serve others so that they can live to their full potential. I think that really is what leadership comes down to, and to have a servants heart is not a natural reaction of a leader. In most cases with leadership it's about me but a servant leader says, "No, it's about you."

With Rich DeVos I get to see that all the time. I wrote a book this past spring on Rich called How to Be Like Rich DeVos. I did it with the Chicken Soup for the Soul publishers. I did over four hundred interviews and so many of these people said the same thing to me about Rich. Whenever you're with him he always says, "Tell me about you." The billionaire is asking the pauper: tell me about you. And he means it. And when you tell him about you he listens, genuinely. That's a good reminder about being a servant leader.

Leader Links: Are there some other important things you've learned about leadership from him?

Williams: There's no question. I've learned a number of things. I've learned about the importance of other people and the importance of serving. And I've also learned that you can have the ultimate success in life as Rich has — the highest levels of success — and in the process you do not have to forsake your character. You do not have to abandon your integrity. You do not have to sacrifice your faith. You do not have to destroy your family. To have the ultimate success you don't have to give up any of that. Rich proves that. In other words you can have it all. You can have the highest level of success, keep your character, retain your faith, not forsake your values and not abandon your family.

In this day and age — particularly with young people coming into the business — I think many of them feel I cannot make it unless I'm cutting corners, unless I'm doing unethical things, unless I'm cheating here, cheating there. Rich would say, "You don't have to do any of that. Follow my example."

Leader Links: What other things are you learning about leadership these days?

Williams: It's amazing to me that leadership has become an absolute industry unto itself in our country. And I kind of think it started about 12 years ago when Donald P. Phillips wrote a book called Lincoln on Leadership. And then John Maxwell came along and started writing on leadership. And now leadership books are pouring out almost by the week. Hardly a week that goes by that I don't get another mailing piece on a leadership seminar, a leadership retreat, a leadership conference both in and out of the church. I mean its just mind blowing to me that there's this enormous surge and study of leadership. I've just finished two years researching a book. It will be out in very early January called Coaching Your Kids to Be Leaders. I've done it with Warner Faith. I've done well over 700 interviews with leaders from every walk of life trying to figure out how do we develop the next generation of leaders. So I'm caught up in the whole subject as well.

People have got to realize the biggest issue with leadership is just recognizing that you're a leader. So many people don't even view themselves as leaders whereas every one of us is a leader. If nothing else, leading ourselves. But certainly every husband is a leader and every father is a leader, and every mother, every grandparent, they are all in the leadership business, to say nothing of youth sports and PTA, let alone big business and all the other areas. We're all leaders. So I think the big issue is just having people sit up and understand, "I'm a leader whether I want to be or not."

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For more information about any of these Pat Williams' books, click on the title below:

The Paradox of Power: A Transforming View of Leadership
How to Be Like Rich DeVos: Succeeding with Integrity in Business and Life
How to Be Like Jesus: Lessons on Following in His Footsteps

 

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