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September 2004

Why Attitude Matters Today

by John C. Maxwell

 

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While it is possible for people with great talent or drive to achieve with a bad attitude, it doesn't happen very often, and it takes an incredible amount of effort. And even if they do achieve some degree of success, they aren't happy. (And they make the people around them miserable too.) Most often, people with bad attitudes don't get very far in life.

On the other hand, even barely average people can do great things when their attitudes are great. In The Winner's Edge, Denis Waitley observed, "The winner's edge is not in a gifted birth, a high IQ, or in talent. The winner's edge is all in the attitude, not aptitude. Attitude is the criterion for success. But you can't buy an attitude for a million dollars. Attitudes are not for sale."1

Here's why attitude makes such a difference as you approach your day:

Your Attitude at the Beginning of a Task Affects Its Outcome More Than Anything Else

You've heard the phrase "All's well that ends well." Here's another that I believe is equally true: All's well that begins well! Look at successful people and you'll see that they embraced this truth, whether it's a doctor going into surgery, a coach readying his team for a game, a pastor preparing a sermon, or a businessperson entering negotiations before a big deal. The confident person increases his chances for success. The pessimist invites the negative outcome he expects.

What is your attitude at the beginning of a new experience? Are you excited, cautious, or negative? Are there particular experiences that cause you to feel negative? If those experiences are areas critical to your success, then you need to make an adjustment in your attitude. Charlie Wetzel, who works with me on my books, recently underwent a change in attitude in his thinking concerning the process of editing. Charlie believes that most people in writing and publishing naturally gravitate to either writing or editing. He is a writer and has never particularly enjoyed the editing process. It reminds him of when he graded students' papers as an English composition teacher.

Recently, when we were working on my book There's No Such Thing as "Business" Ethics, he received the edited manuscript from the publisher and was asked to review it, check the editor's changes, verify facts, etc. It's a process he normally hates because he thinks it takes time away from the writing he should be doing. But this time, he decided to change his attitude as he approached the task. Rather than performing the task in short blocks of time during afternoons (mornings are prime writing times), he blocked off an entire week just for editing, and he looked at the task as an opportunity to refine the manuscript and take it to the next level. As a result, the job was more enjoyable and the results were more effective.

When you approach a task — especially an important one you don't relish — fix your mind on the facts, not on your feelings. Focus on the possibilities, not the problems. That will put your attitude on the right track. And if it starts on the right track, it's more likely to end up at the right destination.

Your Attitude Toward Others Often Determines Their Attitude Toward You

A mother and her adult daughter were out shopping one day, trying to make the most of a big sale weekend before Christmas. As they went from store to store in the mall, the older woman complained about everything: the crowds, the poor quality of the merchandise, the prices, and her sore feet. After the mother experienced a particularly difficult interaction with a clerk in one department store, she turned to her daughter and said, "I'm never going back to that store again. Did you see that dirty look she gave me?"

The daughter answered, "She didn't give it to you, Mom. You had it when you went in!"

When we interact with others, our attitudes often set the tone for how we treat one another. Smile at people when you greet them and they often smile back. Act combative, and they are likely to snap back at you. If you want to enjoy mostly pleasant interaction with people as you go through your day, treat others well. It works more often than not.

Your Attitude Can Give You a Winner's Perspective

On June 28, 1959, Joe Louis defended his heavyweight boxing title against Tony "Two-Ton" Galento in Yankee Stadium. Galento wasn't a particularly talented fighter, but he could take a punch and he was a big hitter. In the second round, Loius knocked Galento down and seemed to be controlling the fight. But in the third round, Galento knocked the champ down. Louis immediately jumped back to his feet and went after his opponent. When Louis went to his corner, his trainer chastised him: "You know you're supposed to take the full count when you go down. Why didn't you stay down for nine?"

"What!" answered Louis, "and give him a chance to rest?" Louis pummeled Galento so badly in the fourth round that the referee stopped the fight.

In today's competitive culture, everybody is looking for an edge. Top athletes and top businesspeople alike know that all things being equal — attitude wins. But this is also true: All things not being equal, attitude sometimes still wins. Possessing a great attitude is like having a secret weapon.

Your Attitude — Not Your Achievements — Gives You Happiness

Samuel Johnson, the eighteenth-century poet and critic, stated, "He who has so little knowledge of human nature as to seek happiness by changing anything but his own disposition, will waste his life in fruitless efforts and multiply the grief which he purposes to remove." He understood that contentment was generated internally, based on attitude.

The thoughts in your mind will always be more important than the things in your life. Fame and fortune are fleeting. The satisfaction that comes from achievement is momentary. The author of the biblical book of Ecclesiastes observed, "He who loves silver will not be satisfied with silver; nor he who loves abundance, with increase."2 You cannot buy or win happiness. You must choose it.

Your Attitude Is Contagious

While it's true that you choose your attitude, you also need to keep in mind that the choices you make influence other people around you. In the Law of the Bad Apple in The 17 Indisputable Laws of Teamwork, I explain,

Several things on a team are not contagious. Talent. Experience. Willingness to practice. But you can be sure of one thing: Attitude is catching. When someone on the team is teachable and his humility is rewarded by improvement, others are more likely to display similar characteristics. When a leader is upbeat in the face of discouraging circumstances, others admire that quality and want to be like her. When a team member displays a strong work ethic and begins to have a positive impact, others imitate him . . . People have a tendency to adopt the attitudes of those they spend time with-to pick up on their mind-set, beliefs, and approaches to challenges.3

One of my mentors, Fred Smith, once told me there are two kinds of people in any organization: polluters and purifiers. Polluters are like smokestacks, belching out dirty smoke all the time. They hate clear skies, and no matter how good it gets, they can find a way to make it gloomy. When the people around them in the organization "breathe" their toxins, they feel sicker and sicker. Purifiers, on the other hand, make everything around them better. It doesn't matter what kind of rotten atmosphere they encounter. They take in the toxic words of polluters in the organization just as everyone else does, but they filter the words before passing them on. What goes in may be gloomy and negative, but when it comes back out, it's fresh and clear.

When you spend time with others, do they walk away feeling better or worse? Do you clear the air, giving them a fresh perspective and positive encouragement? Or do they go away feeling gloomy? Watch how people respond to you, and you'll know which kind of person you are.

The bottom line on attitude is that a good one helps to increase your possibilities. Pessimists usually get what they expect. So do optimists. Believing in yourself increases your chances of success. Looking for the positive in every situation helps you see opportunities that you would otherwise miss. Being positive with people prompts them to be positive with you — and individuals who interact well with others have a leg up on people who don't. I can't think of one legitimate criticism of positive thinking. It's all good.

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From the book TODAY MATTERS: 12 Daily Practices to Guarantee Tomorrow's Success by John C. Maxwell. Copyright ©2004 by John C. Maxwell. Reprinted by permission of Warner Books, Inc. New York, NY.

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Notes

1. Denis Waitley, The Winner's Edge (New York: Berkley, 1983).
2. Ecclesiastes 5:10 NKJV.
3. John C. Maxwell, The 17 Indisputable Laws of Teamwork (Nashville: Thomas Nelson, 2001), 107-8.

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John C. Maxwell is a best-selling author, popular speaker and the founder of Maximum Impact (www.maximumimpact.com).

 

 

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